dental marketing

Although outside the dental field, Starbucks provides a shining example of niche marketing at its best. Ten years ago, who would have thought people would stand in line to pay $3 for a cup of coffee? Nevertheless, Starbucks identified a group of people willing to pay a premium for quality products and nice looking stores and put their strategy to the test. They succeeded because they made sure the product, the staff and the ambience created a winning "business personality" that their target market couldn't resist.This process of locating a desirable group of potential patients and targeting their specific needs is called "niche marketing." With niche marketing, you can play the market any way you want, targeting upscale, middle-of-the-road or budget-conscious clients. The secret to success involves zeroing in on one (and only one!) of these segments with laser-beam precision so that you serve the specialized needs of that segment better than anyone else.http://www.smartboxwebmarketing.com/