Your message is the most important thing besides your phone number that you can put on your signs. Your message should be short and simple. If you’re driving down the road at 40 mph, you have about 3-5 seconds to read the sign. If your message has more than four lines of text, most of your audience (those that are driving) aren’t going to be able to read it in those few seconds, so the "KISS" rule applies. You need to Keep It Simple and to the point. http://www.signrocket.com/bandit-signs.aspx
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